About Me
I’m Ben Williams, aka the Product-Led Geek.
I’m a former executive turned strategic advisor to startup founders and heads of product and growth.
I gained 20+ years of experience building, nurturing and scaling high-performing product and cross-functional growth teams and now focus on helping others deliver strategic impact through sustainable, defensible growth.
Expertise
My expertise and experience over the years implementing PLG across acquisition, retention and monetisation levers allows me to help you with...
Retention
Defining and improving activation and engagement as inputs to better retention
Product-Led Growth
Layering on a PLG motion to bring GTM efficiency to existing sales-led business
Product-Led Sales
Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
User Onboarding
Creating effective user onboarding to minimise time-to-value
Product & Growth Strategy
Developing growth and/or product strategy
Growth Loops
Identifying, documenting, standing up and quantifying growth loops
Growth Models
Building qualitative and quantitative growth models
Leadership
Developing improved product and growth leadership muscle
Growth Teams
Starting and scaling growth teams
Growth Process
Designing and implementing growth process
Data & Analytics
Implementing appropriate data and analytics infrastructure
Experimentation
Establishing experimentation (A/B, multivariate) programs
Tools
Selecting and implementing effective product & growth platforms & tools
PM Process
Implementing product management process and best practice
Product & Growth Culture
Cultivating and coaching high-performing teams
Experience
My most recent permanent roles were at:
The cybersecurity unicorn where I led the product teams for all groups owning growth, education, and end-to-end developer experience through a multi-year period of > 160% YoY ARR growth, launching a fast-growing multi-million dollar self-serve revenue channel, building out growth as a function from scratch, defining and quantifying a loop based growth strategy, implementing behavioural analytics and experimentation platforms, along with growth processes, and defining and operationalising activation and engagement state metrics. As I left Snyk, they were valued at $8.6 billion.
The DevOps unicorn where, as a member of the executive team, I owned Product and Growth, building and leading a team 40+ Product Managers and Product Designers across all product lines (CI, CD, Dev Analytics, Feature Flags, Build Acceleration) through a 3 year period of > 50% YoY ARR growth.
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