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Build and deploy
an efficient go-to-market engine
for your dev tool.

Building a PLG Juggernaut

In this 90-minute podcast with Lenny Rachitsky, we talk about product-led growth at Snyk, growth strategy, growth loops, building product and growth teams, vision and mission frameworks, growth team ceremonies and lots more!

How I can help you

The Product-Led Geek Newsletter

One email every Tuesday with frameworks, mental models and actionable advice to help you grow your B2B startup.

B2B Startup Growth Advising

I advise leaders of B2B companies who sell to developers and other technical audiences and want to scale via product-led growth (PLG) and product-led sales (PLS) motions.

Promote your business to 8000+ weekly readers

Reach a rapidly growing audience of startup founders and product and growth operators and showcase your brand in my weekly newsletter.

What people are saying

Kyle Poyar

Kyle Poyar

Partner @ OpenView, Growth Unhinged Newsletter

Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.

Matt Hulett

Matt Hulett

4x public company CEO, fmr President @ Rosetta Stone

An indispensable resource for any product leader or executive. I look forward to Ben’s posts as a must-read every single week.

Leah Tharin

Leah Tharin

Leah's ProducTea Newsletter

Ben is a structured well of knowledge around product-led growth.I love his experience from lifting developer-focused markets at Snyk. Highly recommended.

Adam Fishman

Adam Fishman

Chief Strategy Officer, Mozilla, FishmanAF Newsletter

Ben is an expert on developer tooling and product-led growth. With an international perspective lacking in the world of PLG!

Tom Orbach

Tom Orbach

Head of Growth Marketing, Wiz

Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth.‍ 100% recommend for PLG leaders.

Daniel Bryant

Daniel Bryant

Head of Product Marketing, Syntasso

A one-stop shop for all things PLG and B2B marketing.Ben's experience from Snyk is a goldmine!

Kyle Poyar

Kyle Poyar

Partner @ OpenView, Growth Unhinged Newsletter

Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.

Matt Hulett

Matt Hulett

4x public company CEO, fmr President @ Rosetta Stone

An indispensable resource for any product leader or executive. I look forward to Ben’s posts as a must-read every single week.

Leah Tharin

Leah Tharin

Leah's ProducTea Newsletter

Ben is a structured well of knowledge around product-led growth.I love his experience from lifting developer-focused markets at Snyk. Highly recommended.

Adam Fishman

Adam Fishman

Chief Strategy Officer, Mozilla, FishmanAF Newsletter

Ben is an expert on developer tooling and product-led growth. With an international perspective lacking in the world of PLG!

Tom Orbach

Tom Orbach

Head of Growth Marketing, Wiz

Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth.‍ 100% recommend for PLG leaders.

Daniel Bryant

Daniel Bryant

Head of Product Marketing, Syntasso

A one-stop shop for all things PLG and B2B marketing.Ben's experience from Snyk is a goldmine!

Kyle Poyar

Kyle Poyar

Partner @ OpenView, Growth Unhinged Newsletter

Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.

Matt Hulett

Matt Hulett

4x public company CEO, fmr President @ Rosetta Stone

An indispensable resource for any product leader or executive. I look forward to Ben’s posts as a must-read every single week.

Leah Tharin

Leah Tharin

Leah's ProducTea Newsletter

Ben is a structured well of knowledge around product-led growth.I love his experience from lifting developer-focused markets at Snyk. Highly recommended.

Adam Fishman

Adam Fishman

Chief Strategy Officer, Mozilla, FishmanAF Newsletter

Ben is an expert on developer tooling and product-led growth. With an international perspective lacking in the world of PLG!

Tom Orbach

Tom Orbach

Head of Growth Marketing, Wiz

Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth.‍ 100% recommend for PLG leaders.

Daniel Bryant

Daniel Bryant

Head of Product Marketing, Syntasso

A one-stop shop for all things PLG and B2B marketing.Ben's experience from Snyk is a goldmine!

Kyle Poyar

Kyle Poyar

Partner @ OpenView, Growth Unhinged Newsletter

Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.

Matt Hulett

Matt Hulett

4x public company CEO, fmr President @ Rosetta Stone

An indispensable resource for any product leader or executive. I look forward to Ben’s posts as a must-read every single week.

Leah Tharin

Leah Tharin

Leah's ProducTea Newsletter

Ben is a structured well of knowledge around product-led growth.I love his experience from lifting developer-focused markets at Snyk. Highly recommended.

Adam Fishman

Adam Fishman

Chief Strategy Officer, Mozilla, FishmanAF Newsletter

Ben is an expert on developer tooling and product-led growth. With an international perspective lacking in the world of PLG!

Tom Orbach

Tom Orbach

Head of Growth Marketing, Wiz

Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth.‍ 100% recommend for PLG leaders.

Daniel Bryant

Daniel Bryant

Head of Product Marketing, Syntasso

A one-stop shop for all things PLG and B2B marketing.Ben's experience from Snyk is a goldmine!

Dave Boyce

Dave Boyce

Executive Chairman, Winning by Design

Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.

Andrew Capland

Andrew Capland

Growth Advisor, Delivering Value

Ben is a high-level growth operator.I love how he breaks down complex product-led challenges into bite-sized pieces.

Kate-Syuma

Kate-Syuma

Ex-Head of Growth Design @ Miro

Practical advice that you can apply right away to grow your product.

CJ Gustafson

CJ Gustafson

CFO @ PartsTech, Mostly Metrics

Product-Led Growth from the lens of a master practitioner. Served with a British accent.

Ramli John

Ramli John

Founder @ Delight Path, fmr Director of Training, ProductLed

Ben is one of the top PLG thought leaders. He takes complex concepts and breaks them down to first principles, showing how PLG truly works behind the scenes.

Dave Boyce

Dave Boyce

Executive Chairman, Winning by Design

Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.

Andrew Capland

Andrew Capland

Growth Advisor, Delivering Value

Ben is a high-level growth operator.I love how he breaks down complex product-led challenges into bite-sized pieces.

Kate-Syuma

Kate-Syuma

Ex-Head of Growth Design @ Miro

Practical advice that you can apply right away to grow your product.

CJ Gustafson

CJ Gustafson

CFO @ PartsTech, Mostly Metrics

Product-Led Growth from the lens of a master practitioner. Served with a British accent.

Ramli John

Ramli John

Founder @ Delight Path, fmr Director of Training, ProductLed

Ben is one of the top PLG thought leaders. He takes complex concepts and breaks them down to first principles, showing how PLG truly works behind the scenes.

Dave Boyce

Dave Boyce

Executive Chairman, Winning by Design

Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.

Andrew Capland

Andrew Capland

Growth Advisor, Delivering Value

Ben is a high-level growth operator.I love how he breaks down complex product-led challenges into bite-sized pieces.

Kate-Syuma

Kate-Syuma

Ex-Head of Growth Design @ Miro

Practical advice that you can apply right away to grow your product.

CJ Gustafson

CJ Gustafson

CFO @ PartsTech, Mostly Metrics

Product-Led Growth from the lens of a master practitioner. Served with a British accent.

Ramli John

Ramli John

Founder @ Delight Path, fmr Director of Training, ProductLed

Ben is one of the top PLG thought leaders. He takes complex concepts and breaks them down to first principles, showing how PLG truly works behind the scenes.

Dave Boyce

Dave Boyce

Executive Chairman, Winning by Design

Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.

Andrew Capland

Andrew Capland

Growth Advisor, Delivering Value

Ben is a high-level growth operator.I love how he breaks down complex product-led challenges into bite-sized pieces.

Kate-Syuma

Kate-Syuma

Ex-Head of Growth Design @ Miro

Practical advice that you can apply right away to grow your product.

CJ Gustafson

CJ Gustafson

CFO @ PartsTech, Mostly Metrics

Product-Led Growth from the lens of a master practitioner. Served with a British accent.

Ramli John

Ramli John

Founder @ Delight Path, fmr Director of Training, ProductLed

Ben is one of the top PLG thought leaders. He takes complex concepts and breaks them down to first principles, showing how PLG truly works behind the scenes.

Level up your product-led business.

Join thousands of founders, and product and growth professionals and learn from a weekly dose of frameworks, mental models and actionable advice to help you grow your B2B startup.